Founded in 2000 by Annika Salame, By Boe began as an intimate retail shop. Today, By Boe is showcased and sold in New York City -- creating a signature look by mixing architectural and modern elements with a pure and natural look. Popular with the fashion and style media, By Boe is constantly being worn by celebs ike Cameron Diaz, Oprah Winfrey, Mandy Moore, Tyra Banks, and Jessica Alba.
