Jewelry line Alex and Ani (named after creator/designer Carolyn Rafaelian's daughters) was founded on two guiding concepts: 1. Jewelry should not only adorn the wearer's body, it should also empower by connecting her to a mystical, spiritual narrative. 2. Every woman should have a perfect jewelry fit. The brand achieves this through sacred symbols and stones bedecking their offerings, and the signature expandable collection features an adjustable sliding closure mechanism, so size is never an issue.